Public Relations | Prof Anubhuti Yadav

Online Resource/Web Links

PR-Concepts ,Definitions,Role,Scope,Functions and New emerging trends

A brief history of PR and the emergence of CC

Ivvy Lee and Edward Bernays

JM Grunig’s model of symmetric PR, Asymmetric PR, Organizational Theories, Conflict Theory, Structural-Theory, and the Excellence theory

Difference and Similarities between PR, Marketing and Advertising

PR, Press agentry, publicity,propaganda, and advertising

Power of public opinion and persuasion

Defining publics/stakeholders

In house PR-Structure, Scope, Role and Definition

PR Consultancy-Structure, Role, Scope and Function

PR CAMPAIGNS-Briefs, Working on accounts, Pitch

PR Process: Research, Strategy, Measurement, Evaluation, and Impact

The role and importance of Media in PR

Tools of Media Relations

Understanding integrated newsrooms

Media Tracking, PR Angle and response

Government PR, Public affair

Political PR, PRvs Spin

PR in Social Sector

Defining crisis and crises communication, various types of crises

Crises communication theories

Media handling at the times of crisis, case studies