PR-Concepts ,Definitions,Role,Scope,Functions and New emerging trends

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https://www.youtube.com/watch?v=HMOO3skzIbo

https://www.youtube.com/watch?v=WdLReWbda78

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A brief history of PR and the emergence of CC

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https://www.youtube.com/watch?v=RKCZEBeDnBI

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Ivvy Lee and Edward Bernays

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https://www.youtube.com/watch?v=hRxnUQ64054

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JM Grunig’s model of symmetric PR, Asymmetric PR, Organizational Theories, Conflict Theory, Structural-Theory, and the Excellence theory

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https://www.youtube.com/watch?v=OkD6AqXqq2w

https://www.youtube.com/watch?v=LPYTndFFTko

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Difference and Similarities between PR, Marketing and Advertising

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https://www.youtube.com/watch?v=nqIn4NbZnUs

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PR, Press agentry, publicity,propaganda, and advertising

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https://www.youtube.com/watch?v=Qf7usLyR80k

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Power of public opinion and persuasion

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https://www.youtube.com/watch?v=f55Xbdns6UE

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Defining publics/stakeholders

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https://www.youtube.com/watch?v=2_u7Nv7Wh-M

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In house PR-Structure, Scope, Role and Definition

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https://www.youtube.com/watch?v=2o_tnxzbysA

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PR Consultancy-Structure, Role, Scope and Function

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https://www.researchgate.net/publication/275936778_The_Role_of_Public_Relations_in_Organization

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PR CAMPAIGNS-Briefs, Working on accounts, Pitch

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https://www.youtube.com/watch?v=M1KbVQ6W62U

 

PR Process: Research, Strategy, Measurement, Evaluation, and Impact

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https://www.youtube.com/watch?v=vszpHX3pBP8

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The role and importance of Media in PR

 

https://www.youtube.com/watch?v=Qf7usLyR80k

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Tools of Media Relations

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https://www.youtube.com/watch?v=5IRaFBd2-ZE

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Understanding integrated newsrooms

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https://www.youtube.com/watch?v=9R2SwrT8tBw

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Media Tracking, PR Angle and response

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https://www.youtube.com/watch?v=7C-oaKmVOBM

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Government PR, Public affair

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https://www.youtube.com/watch?v=2-xdklbIB3s

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Political PR, PRvs Spin

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https://www.researchgate.net/publication/337648989_Evolution_of_Political_Campaign_in_India

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PR in Social Sector

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https://www.researchgate.net/publication/46534118_The_role_and_importance_of_public_relations_at_non-governmental_organizations

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Defining crisis and crises communication, various types of crises

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https://www.youtube.com/watch?v=MvByVX4ovzg

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Crises communication theories

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https://www.youtube.com/watch?v=2EOZPGdmbQ0

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Media handling at the times of crisis, case studies

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https://www.youtube.com/watch?v=2-xdklbIB3s

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