New Media- Evolution, Definitions, Concept, and Scope

PR in the age of Digital media: Scope Challenges and Opportunities

 

https://www.researchgate.net/publication/46280145_Paradigms_of_Public_Relations_in_an_Age_of_Digitalization

Digital PR in Marketing and Brand Promotions

 

https://www.semrush.com/ebooks/digitalpr-sample.pdf

Media Relations in Digital Age

 

https://www.youtube.com/watch?v=4u-ZUXOmfCI

https://www.youtube.com/watch?v=8HcMGrlF738

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The New Media Landscape

 

https://www.researchgate.net/publication/241146978_The_new_media_landscape_how_technology_is_changing_marketing_communications

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The Characteristics of New Media and Significance, Old Media vs. New Media

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https://www.youtube.com/watch?v=NIourVz7wNU

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Political Economy of New Media, The Power of New Media

 

https://www.researchgate.net/publication/30520986_Political_Economy_Power_and_New_Media

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The Changing Mass Media Audience and the Emergence of Social Media (Blogs, Facebook, Twitter YouTube, etc) and its Impact on Society

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https://www.youtube.com/watch?v=Bji7J9H3F74

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PR in the age of Digital media: Scope Challenges and Opportunities

 

https://www.researchgate.net/publication/46280145_Paradigms_of_Public_Relations_in_an_Age_of_Digitalization

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Digital PR in Marketing and Brand Promotions

 

https://www.semrush.com/ebooks/digitalpr-sample.pdf

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Media Relations in the Digital Age

 

https://www.youtube.com/watch?v=4u-ZUXOmfCI

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Employees Communication in the Digital Age

 

https://www.youtube.com/watch?v=9uioT6MaMWc

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Corporate Reputation management

 

https://www.researchgate.net/publication/318018411_Managing_Corporate_Reputation

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Financial Communication in the Digital Age

 

https://www.ifc.org/wps/wcm/connect/0d9cffc8-a295-4e05-bf33-dca8ffa5abdf/Financial+Inclusion+in+the+Digital+Age.pdf?MOD=AJPERES&CVID=m9QAISc

 

Issue management and Crisis Communication

 

https://www.youtube.com/watch?v=2-xdklbIB3s

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Corporate Communication Channel

 

https://www.youtube.com/watch?v=-5L9KM9NRPY

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Defining digital advertising: Evolution and current status

 

https://www.youtube.com/watch?v=aZgS4tWc4bU

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Digital Media Landscape

 

https://www.researchgate.net/publication/303696314_DIGITALIZATION_AND_NEW_MEDIA_LANDSCAPE

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Search Marketing

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http://wwwdata.unibg.it/dati/corsi/16016/46110-8_%20Search%20Engine%20marketing.pdf

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Social Media Marketing

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http://www.gov.pe.ca/photos/original/IPEI_ebiz_smmkt.pdf

https://www.youtube.com/watch?v=A-XFqDLVA3o

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Mobile Marketing

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https://www.youtube.com/watch?v=9-f_ry0Tvuk

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Digital Advertising Agencies – Structure and Functions

 

http://egyankosh.ac.in/bitstream/123456789/10564/1/Unit-16.pdf

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Open Resources

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https://www.youtube.com/watch?v=Ll_GMgIzP68

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Social Media for Consumer insight

 

https://www.youtube.com/watch?v=phDSHZKvUy0

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The Role of Social Media in Research

 

https://bioresources.cnr.ncsu.edu/wp-content/uploads/2019/05/BioRes_14_3_5022_Editorial_Rogers_Social_Media_15669.pdf

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Social data Management

 

https://www.cognizant.com/InsightsWhitepapers/Embracing-Social-The-Next-Step-for-Master-Data-Management.pdf

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Primary Social Media Research

 

https://www.youtube.com/watch?v=6hmjj7_1sSY

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Infographics

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https://www.youtube.com/watch?v=7OCNUEkNM8k

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Digital Stories

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https://www.youtube.com/watch?v=w0gsOhyE2q0

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Video blogging and podcasting

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https://www.researchgate.net/publication/289940437_Podcasting_screencasting_blogging_and_videoblogging

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