Media Planning | Prof Anubhuti Yadav

Online Resources/Web Link

Understanding Media and its Landscape, ownership, consolidation and convergence, sociology

https://www.youtube.com/watch?v=cKDSva5DLqY

Difference between Print, Electronic & Digital Media

https://www.youtube.com/watch?v=5q0CrSF1Q4I

Media management: Concepts, Origin, Growth, Characteristics, and models

https://www.youtube.com/watch?v=1X1ipF8HvAw

https://www.youtube.com/watch?v=mTr20eNZGmI

Defining Media Planning, The shift of Media Planning function from Advertising Agencies to independent Buying Agencies – The ramifications

https://www.youtube.com/watch?v=mB0jhWRiaD0

Major media buying agencies and agency affiliations

https://www.youtube.com/watch?v=RZv7eNqMcog

Sources of Media Information: Population census, Annual Economic Survey, India-Year book, INFA Year Book, Audit Bureau of Circulation, Indian Newspaper Society (INS) handbook, Syndicated Research, Indian Readership Survey (IRS), Database for Electronic Media, BARC, Data on market share.

http://www.drypen.in/media-resource/sources-of-media-information.html

Media Brief, Marketing information checklist, Marketing problem, Objectives

https://www.12thcross.com/6-components-to-write-an-effective-media-planning-brief

Product category information, Geography/location, Seasonality/timing, Target audience

http://egyankosh.ac.in/bitstream/123456789/10542/1/Unit-9.pdf

Defining media objectives: target audience objectives, distribution objectives, media terms, media weight theories

https://www.youtube.com/watch?v=bd8eJMAcp2w&t=234s

Various Models of Media Planning: Bill Harvey’s Expansion Model, Recency Model, and Other Models

http://www.nextcenturymedia.com/library/arf.pdf

Applications: Analysis, techniques, and implication of a media plan

https://audiencewatch.nielsen.com/data/help/glossary/recency/index.htm

Information Needs for Making a Media Plan: Marketing and copy background, marketing objectives, rationale, media strategy, gross impression analysis, media rationale

https://www.youtube.com/watch?v=8OAv0nZ8IzU

Preparing a Media Brief: Marketing information checklist, the objectives, product category information, geographic location, seasonality, and target audience

https://blog.idcomms.com/how-to-write-the-perfect-media-brief

Setting Media Objectives: Determining Media Objectives, Budget Constraints, Creative Constraints, Reach and Frequency, Choosing the Right Media/Media Options and Evaluation Techniques, Determining Media Values, Qualitative Value of Media, Ad Positions Within Media, Evaluating and Selecting Media Vehicles

https://www.youtube.com/watch?v=jyRfb9dd4y8

Developing Media Strategy: Consideration in Strategy Planning, the Competitive Strategy, Formulating Strategy When Budget is too Small. Seasonal Effect Of Media Effectiveness

https://www.thebalancesmb.com/what-is-a-media-strategy-and-how-do-you-create-your-own-2295517

Scheduling Strategy and Tactics: The Media Flowchart, (Schedule), Pulsing, Fighting Continuous Media Plan

https://www.youtube.com/watch?v=CWv8AELyYbQ&t=295s

Developing Media Plan

https://www.youtube.com/watch?v=8OAv0nZ8IzU&t=47s

Setting and allocating the budget, different methods of setting budget-competitive spending, objective and task, expenditure per rate, factors affecting the size of the budget

https://www.bionic-ads.com/2018/03/how-to-plan-a-media-budget/

Presentation of the media plan to a client and evaluation of media plan, Media matrix and measurability and global challenges, Evaluation of Media Plan, Retrieval and interpretation of data, Audience audit techniques, People meter, single-source data, geo-demographic measurement

https://www.targetmarketingmag.com/article/evaluating-efficiency-your-insert-media-plan-27807/all/#:~:text=It's%20not%20only%20important%20to,areas%20of%20consequence%20to%20success.&text=Don't%20just%20look%20at,working%20to%20its%20maximum%20potential

Practical session on media information retrieval-IRS et al, Learning of relevant software

https://www.youtube.com/watch?v=Yvuf_5IUT3E

Media Buying Process: Structure, Roles and Responsibilities

https://smartyads.com/blog/the-three-stages-of-media-buying-process/

Steps in Buying Process and Objectives of a Media Buyer New Trends in Media Buying, Problems in Media, Media negotiations and strategies

https://www.youtube.com/watch?v=-HUgvZ4WZDc&t=203s

Media Costs, Media Buying Problems

https://www.youtube.com/watch?v=yssH0G3tgUs

Considerations in Planning and Buying, Media buying and planning for Digital Media

https://mruc.net/

IRS, BARC