PROF. ANUBHUTI YADAV
Online Resource/Web Link
Nature and Scope of Marketing Research, Types of Research/ Data Sources, (Primary, Secondary and Tertiary) Qualitative and Quantitative Methodologies
https://www.youtube.com/watch?v=9tCnzlUD2ok
https://www.youtube.com/watch?v=ThWajJ6ym0w
https://www.youtube.com/watch?v=60vnPjltN_s
Introduction to Web Analytics
https://www.youtube.com/watch?v=XVsLOOqlWCU
Overview of the MR Industry
https://www.b2binternational.com/assets/ebooks/mr_guide/01-market-research-ch1.pdf
Introduction to some top marketing and advertising research firms
https://themanifest.com/market-research/agencies
https://www.greenbook.org/market-research-firms/advertising-research
The Nature of Advertising Research, Contribution of Research to Communication Planning and other agency functions
https://www.youtube.com/watch?v=bWrZwZlFSak
The process of Advertising Research, Various Kinds of Advertising Research, Positioning Research, Audience Research/Target Market Research/Audience Tracking
https://shodhganga.inflibnet.ac.in/bitstream/10603/175152/16/09_chapter%203.pdf
Ad Effectiveness Studies: Recall, Awareness, Comprehension, Likability, and Empathy
Ad-tests(Print/Audio Visual): Concept Testing/Story Board Tests/Copy Testing/TVC Testing
https://www.youtube.com/watch?v=NxUFk8kKSxs
https://www.youtube.com/watch?v=Y1w6ng573ks
Media Efficacy Studies: Reach, Visibility, Notice Ability, Positioning/Branding Research
https://www.youtube.com/watch?v=biU3dvuPt6g
Audience Research/Audience Tracking/Ad-Spend Tracking and Modeling
https://www.dw.com/downloads/41256854/audience-research-in-media-developmentdw-akademie2017.pdf
Advertising Content Analysis
https://www.youtube.com/watch?v=arYOUYg7d-0
The Role of Research in Brand management
Introduction to Some Statistical Concepts Used in MR
https://www.youtube.com/watch?v=myc6W-n6Su0
The universe, Representative Sample, Projection, Significance, Test of Significance, Variance, Co Variance
https://www.youtube.com/watch?v=xZIzkzdfIkI
https://www.youtube.com/watch?v=26_hjEcpMFE
Sampling Techniques
https://www.youtube.com/watch?v=kB85H1sO1sw
Preparation of Research Design, Sequential Stages of a Marketing Project
Data Collection Methods & Tools
https://www.youtube.com/watch?v=v35zyKlGgFA
https://www.youtube.com/watch?v=d4ypS_NaSQc
Case Studies
Various Areas Of Research In PR (Opinion Surveys, Benchmark Research Communication Audits, Etc.)
Attitude Research/ Usage Research
http://aei.pitt.edu/88055/1/PRS3.pdf
SPSS Software Learning
https://www.youtube.com/watch?v=zfKMcJ41i6o
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