Nature and Scope of Marketing Research, Types of Research/ Data Sources, (Primary, Secondary and Tertiary) Qualitative and Quantitative Methodologies

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https://www.youtube.com/watch?v=9tCnzlUD2ok

https://www.youtube.com/watch?v=ThWajJ6ym0w

https://www.youtube.com/watch?v=60vnPjltN_s

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Introduction to Web Analytics

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https://www.youtube.com/watch?v=XVsLOOqlWCU

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Overview of the MR Industry

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https://www.b2binternational.com/assets/ebooks/mr_guide/01-market-research-ch1.pdf

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Introduction to some top marketing and advertising research firms

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https://themanifest.com/market-research/agencies

https://www.greenbook.org/market-research-firms/advertising-research

 

The Nature of Advertising Research, Contribution of Research to Communication Planning and other agency functions

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https://www.youtube.com/watch?v=bWrZwZlFSak

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The process of Advertising Research, Various Kinds of Advertising Research, Positioning Research, Audience Research/Target Market Research/Audience Tracking

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https://shodhganga.inflibnet.ac.in/bitstream/10603/175152/16/09_chapter%203.pdf

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Ad Effectiveness Studies: Recall, Awareness, Comprehension, Likability, and Empathy

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https://www.researchgate.net/publication/235288078_Advertising_Effects_and_Effectiveness/link/55683ed708aeab77721ecfd7/download

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Ad-tests(Print/Audio Visual): Concept Testing/Story Board Tests/Copy Testing/TVC Testing

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https://www.youtube.com/watch?v=NxUFk8kKSxs

https://www.youtube.com/watch?v=Y1w6ng573ks

 

Media Efficacy Studies: Reach, Visibility, Notice Ability, Positioning/Branding Research

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https://www.youtube.com/watch?v=biU3dvuPt6g

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Audience Research/Audience Tracking/Ad-Spend Tracking and Modeling

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https://www.dw.com/downloads/41256854/audience-research-in-media-developmentdw-akademie2017.pdf

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Advertising Content Analysis

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https://www.youtube.com/watch?v=arYOUYg7d-0

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The Role of Research in Brand management

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https://www.researchgate.net/publication/330683660_A_Review_of_Current_Research_in_Branding_by_Different_Researchers

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Introduction to Some Statistical Concepts Used in MR

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https://www.youtube.com/watch?v=myc6W-n6Su0

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The universe, Representative Sample, Projection, Significance, Test of Significance, Variance, Co Variance

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https://www.youtube.com/watch?v=xZIzkzdfIkI

https://www.youtube.com/watch?v=26_hjEcpMFE

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Sampling Techniques

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https://www.youtube.com/watch?v=kB85H1sO1sw

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Preparation of Research Design, Sequential Stages of a Marketing Project

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https://www.researchgate.net/publication/273760950_Marketing_research_process_Six_stages/link/550adc9f0cf290bdc11095fb/download

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Data Collection Methods & Tools

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https://www.youtube.com/watch?v=v35zyKlGgFA

https://www.youtube.com/watch?v=d4ypS_NaSQc

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Case Studies

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https://www.researchgate.net/publication/228943649_Case_Studies_In_Marketing_Research/link/5416c7c00cf2fa878ad4281b/download

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Various Areas Of Research In PR (Opinion Surveys, Benchmark Research Communication Audits, Etc.)

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https://www.researchgate.net/publication/265104424_Research_in_Public_Relations_A_review_of_the_use_of_evaluation_and_formative_research/link/57e003cd08aee5d2c6dd9d77/download

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Attitude Research/ Usage Research

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http://aei.pitt.edu/88055/1/PRS3.pdf

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SPSS Software Learning

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https://www.youtube.com/watch?v=zfKMcJ41i6o

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Google Analytics

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https://www.youtube.com/watch?v=bpDxGrSqA-E

https://www.youtube.com/watch?v=gBeMELnxdIg