PROF. ANUBHUTI YADAV
Online Resources/Web Link
Basic Economics: Concepts and Definitions (Micro &MacroEconomics)
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https://www.youtube.com/watch?v=C0HO9mVawXs&list=PLNsppmbLKJ8JbrxbcsQVpsle5sIfVDHEO&index=1
https://www.youtube.com/watch?v=XGuytnK41VQ&list=PLNsppmbLKJ8JbrxbcsQVpsle5sIfVDHEO&index=2
Various Theories: T R Malthus, Adam Smith, Karl Marx to welfare economics propounded by Nobel Laureate Dr, AmartyaSen& Dr. JagdishBhagwati
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http://sites.middlebury.edu/econ0450f10/files/2010/08/malthus.pdf
https://www.researchgate.net/publication/282556791_Adam_Smith_The_Inspirer_of_Modern_Growth_Theories
https://www.researchgate.net/publication/303806237_The_Economics_of_Amartya_Sen
Concepts of Demand and Supply, the Laws of Marginal and Equa-Marginal returns
https://www.youtube.com/watch?v=i0fznKjKxOw
https://www.youtube.com/watch?v=mJRd8d83HCA
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Marketing: Concepts, Principles, and Process, Nature and Scope of Marketing, The Production Concept, The Product Concept, The Selling Concept, The Customer Concept, The Marketing Mix, Scanning the Marketing Environment, Marketing Challenges
https://www.youtube.com/watch?v=X7oY4KoAU5o
https://www.youtube.com/watch?v=QPD4VYgkX38&list=TLPQMjgwNzIwMjDvvQdO2HOzow&index=2
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The Role of Management in Marketing, Measurement of the Marketing Plan, Marketing and Branding
https://www.youtube.com/watch?v=ICQrdMG34DM
Types of Marketing: Service, Retail, Direct, Rural
https://www.youtube.com/watch?v=BhCtCtRaiqg
https://www.youtube.com/watch?v=gw5zrZc-Cks
https://www.youtube.com/watch?v=tOlIa3puTWA
Online Marketing
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https://www.youtube.com/watch?v=t9aqyX_YRTM
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Marketing and Communications: The Intrinsic Linkages and Evolution of the Concept of ‘Macrom’
https://www.youtube.com/watch?v=3sbcvBeP9Sk
https://www.youtube.com/watch?v=h28Vqhyqkfs
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Laws and Ethics in Marketing
Integrated Marketing Communication, Concept, Definitions, Creating an Integrated Marketing Communication Plan
https://www.youtube.com/watch?v=h28Vqhyqkfs
https://www.youtube.com/watch?v=UIdWAgMCxsQ
https://www.youtube.com/watch?v=3Ga8QsgvqbM
Blurring the Traditional difference between ATL and BTL
https://www.youtube.com/watch?v=zuQGYh7kIr8
Competitive Advantages and Core Competency
https://www.youtube.com/watch?v=EMRaR7vi38Y
IMC Components: Advertising Tools, Promotional tool, Integration Tools, Activation Tools
https://www.youtube.com/watch?v=4eSzwcy3Dzo
Marketing Strategies Case Studies
https://www.aabri.com/manuscripts/08113.pdf
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The Strategic: Planning Process
https://www.youtube.com/watch?v=uCDsaFFLEwI
Marketing Planning
https://www.youtube.com/watch?v=jp68Rc3wpBM
Marketing Strategy
https://www.researchgate.net/publication/230743793_Marketing_Strategies
Analyzing various industries and competition
https://www.youtube.com/watch?v=OPDOqvPnpEA
Deriving Consumer Insights and commonly used Research techniques to do so
https://www.youtube.com/watch?v=ThWajJ6ym0w
Consumer Behavior Research: How to choose the most responsive segment
https://www.youtube.com/watch?v=EnPxv9m9MZs
Understanding online consumer behavior, Culture, Spotting Challenges and Opportunities
https://www.youtube.com/watch?v=JI3iF_VMUU0
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The Indian Consumer: Psychology and Buying Behavior, Understanding Consumer Lifestyle
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https://www.youtube.com/watch?v=POjHaYbwpwo
Consumer Marketing, Models and Applications
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https://www.youtube.com/watch?v=df9386OjnJ0
Market Segmentation and Market Targeting
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https://www.youtube.com/watch?v=hxsji0cFiSE
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Consumer Behavior Mapping and Consumption Decision-making process, Need for Pre and Post Consumption Behavior Mapping
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https://www.youtube.com/watch?v=MlqN8Raod_o
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Consumer Segmentation and its importance in Marketing Strategy, Segmentation Parameters, and Framework
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https://www.youtube.com/watch?v=WwUjESbNZv0
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Defining Product, Product Personality, and its Components
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https://www.youtube.com/watch?v=RDFIoqiWimw
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Classification of Products
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https://www.youtube.com/watch?v=aY6ZsF5fBvM
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Product Line and Product Mix, Product Differentiation and Positioning
https://www.youtube.com/watch?v=vtkALcLDzgY
Product Lifecycle and Managing PLC
https://www.youtube.com/watch?v=FTdOtXm8Ow4
New Product Decisions
https://www.youtube.com/watch?v=FU372Yz7ZPA
Product and Pricing
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https://www.youtube.com/watch?v=Jq-uopWjxFg
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Legal Framework pertaining to Marketing, Consumer Rights, Drugs and Cosmetic Act
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https://www.youtube.com/watch?v=CokLANnZT8Y
https://www.youtube.com/watch?v=0y42tRKfxu0
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Legal Issues in Product Development, Intellectual Property Rights-Patent Laws, Copyright Act, and Design Act, Pricing Decisions
https://www.youtube.com/watch?v=m7jskJ-arOM
https://www.youtube.com/watch?v=yxP_gul8bpQ
https://www.youtube.com/watch?v=_8hr7wbehjw
https://www.youtube.com/watch?v=QRc9Hb2jEO8
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The Competition Laws: Competition Act 2002 and 2007, The role of Competition Commission of India
https://www.youtube.com/watch?v=nnDh3OcpXLk
https://www.youtube.com/watch?v=9kCvMkPLdus
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Digital Laws
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https://www.youtube.com/watch?v=Vbqi0z_48bA
https://www.youtube.com/watch?v=QWgQdtWVvvo
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Various Ethical Issues
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