PROF. ANUBHUTI YADAV
Online Resource/Web Link
History, Evolution, and the Necessity of the Government Communication System
Basic Principles of Government Communication System
https://www.thequint.com/voices/blogs/isnt-it-time-india-gets-a-national-communication-policy
Growth and Development of Government’s Information Machinery Both at the Centre and the State Level
https://darpg.gov.in/sites/default/files/sdadmin15.pdf
Government Information System
Emergence of PSA
https://www.youtube.com/watch?v=FU4RJIqCDK4&t=10s
Concept, Nature, Role, Objectives, Function
https://adage.com/article/adage-encyclopedia/public-service-advertising/98838
The Uses & Effects of PSA
https://www.tandfonline.com/doi/abs/10.1207/s1532754xjprr0201-4_3?journalCode=hprr19
PSA’s as Change Agents
PSA vs Commercial Advertising
https://margspier.wordpress.com/2014/10/16/commercial-advertising-and-public-service-advertising/
PSA vs Propaganda
https://muse.jhu.edu/article/484935
Situation Analysis
https://www.tandfonline.com/doi/abs/10.2501/S0265048709090507?journalCode=rina20
Creating PSA Messages
https://www.govtech.com/education/news/How-to-Create-the-Perfect-Public-Service-Announcement.html
Government Policies Related to Various Campaigns
https://mib.gov.in/information/information-codes-guidelines-and-policies
Campaign Planning: Process, Message Strategy, Selection Of Media, Budget, Measurement of Results, Case Studies
https://www.managementstudyguide.com/advertising-campaigns.htm
Crisis Communication
https://www.youtube.com/watch?v=_yH4covoC5U
https://www.youtube.com/watch?v=eqcI4pXnbHg
MyGov: Citizen Engagement Programme
https://www.youtube.com/watch?v=K794iD_g7RQ
Social Media Framework
https://www.youtube.com/watch?v=Bji7J9H3F74&t=263s
E-Governance Initiative