PROF. ANUBHUTI YADAV
Online Resource/Web Links
Creativity in Advertising, Stages in Creative Process
https://shodhganga.inflibnet.ac.in/bitstream/10603/46610/9/09_chapter%202.pdf
https://www.youtube.com/watch?v=_Yf5tJxaGpo
Making of Creative Brief
https://www.youtube.com/watch?v=SO_m4h4J4Mk
Insights: Learn how to use them
https://www.youtube.com/watch?v=dYl-iam3ApI
Lateral Thinking, Brainstorming, and various Creative
https://is.muni.cz/el/phil/jaro2013/VIKERA08/um/31961887/01_brainstorming.pdf
Thinking Models like “Thinking Hats” and others
https://improvement.nhs.uk/documents/2167/six-thinking-hats.pdf
Creating advertising appeals: Rational and Emotional
https://www.youtube.com/watch?v=kNX4xNI5Pag
Conveying the Big data
https://www.youtube.com/watch?v=L0azAiNm0TE
Appreciation and Presentation of some of the great and failed campaigns
https://pdfs.semanticscholar.org/7c94/c4726133dd7aeb3c412f90e4af4ed64a5611.pdf
https://cdn2.hubspot.net/hubfs/53/20%20MKTG%20and%20Advertising%20Campaigns%20PDF.pdf
Digital Media for Communication – The concept of Advertising on the Net, Viral advertising, Advertising beyond Print, The small screen
https://www.youtube.com/watch?v=aZgS4tWc4bU
Collecting Information Ideation
https://www.youtube.com/watch?v=-uH6ePPUKnk
Product Description
http://teutons.com.de/wp-content/uploads/2019/01/how-to-write-product-descriptions.pdf
Writing Headlines
https://www.youtube.com/watch?v=7H3aPSrQuWQ
https://www.threedeepmarketing.com/media/1523/headlines-ebook.pdf
Copy Designing, Elements, and Types of a Copy, How to write an effective Copy
https://www.youtube.com/watch?v=qy1DWub19rk
Creating the right mood and appeal(Humor, Verse, Parody, Offbeat, etc )
https://www.youtube.com/watch?v=TOkGJW2ofUY
Writing for Print, Electronic, and Online
https://www.youtube.com/watch?v=E4FD6FnMi7Q
Evolution of Indian Languages in Advertising
https://www.researchgate.net/publication/269699424_Language_and_Creativity
Challenges and Opportunities, The concept of Hybrid Language
https://shodhganga.inflibnet.ac.in/bitstream/10603/133453/8/08_chapter2.pdf
Indian Languages in Advertising
https://pdfs.semanticscholar.org/39d6/d01f19f54088b8476054984c57b26728f1b0.pdf
Linguistics and Semiotics Aspects
https://www.youtube.com/watch?v=_s4TcNTo9og
https://www.youtube.com/watch?v=2luyVTFCHOs
The Usage of Advertising Language- How it is different from other Languages
https://media.neliti.com/media/publications/169682-EN-the-role-of-language-in-advertisement.pdf
Case Studies
Defining Campaign Planning
https://www.youtube.com/watch?v=KkdzUemmuTs
Overview of Campaign Planning: Situation Analysis
https://www.youtube.com/watch?v=3wLHEP2L-X4
Advertising Objectives, Budget, Media Types and Vehicles, Creation and Production of Message, Measurement of results
https://www.youtube.com/watch?v=CzDCsetWfwQ
https://www.nsvrc.org/sites/default/files/2018-02/campaignguide2018_508.pdf
Creative Industry and Entrepreneurship