Creativity in Advertising, Stages in Creative Process

 

https://shodhganga.inflibnet.ac.in/bitstream/10603/46610/9/09_chapter%202.pdf

https://www.youtube.com/watch?v=_Yf5tJxaGpo

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Making of Creative Brief

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https://www.youtube.com/watch?v=SO_m4h4J4Mk

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Insights: Learn how to use them

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https://www.youtube.com/watch?v=dYl-iam3ApI

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Lateral Thinking, Brainstorming, and various Creative

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https://is.muni.cz/el/phil/jaro2013/VIKERA08/um/31961887/01_brainstorming.pdf

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Thinking Models like “Thinking Hats” and others

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https://improvement.nhs.uk/documents/2167/six-thinking-hats.pdf

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Creating advertising appeals: Rational and Emotional

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https://www.youtube.com/watch?v=kNX4xNI5Pag

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Conveying the Big data

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https://www.youtube.com/watch?v=L0azAiNm0TE

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Appreciation and Presentation of some of the great and failed campaigns

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https://pdfs.semanticscholar.org/7c94/c4726133dd7aeb3c412f90e4af4ed64a5611.pdf

https://cdn2.hubspot.net/hubfs/53/20%20MKTG%20and%20Advertising%20Campaigns%20PDF.pdf

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Digital Media for Communication – The concept of Advertising on the Net, Viral advertising, Advertising beyond Print, The small screen

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https://www.youtube.com/watch?v=aZgS4tWc4bU

https://www.researchgate.net/publication/233225290_Viral_Advertising_Definitional_Review_and_Synthesis

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Collecting Information Ideation

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https://www.youtube.com/watch?v=-uH6ePPUKnk

 

Product Description

 

http://teutons.com.de/wp-content/uploads/2019/01/how-to-write-product-descriptions.pdf

 

Writing Headlines

 

https://www.youtube.com/watch?v=7H3aPSrQuWQ

https://www.threedeepmarketing.com/media/1523/headlines-ebook.pdf

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Copy Designing, Elements, and Types of a Copy, How to write an effective Copy

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https://www.youtube.com/watch?v=qy1DWub19rk

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Creating the right mood and appeal(Humor, Verse, Parody, Offbeat, etc )

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https://www.youtube.com/watch?v=TOkGJW2ofUY

 

Writing for Print, Electronic, and Online

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https://www.youtube.com/watch?v=E4FD6FnMi7Q

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Evolution of Indian Languages in Advertising

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https://www.researchgate.net/publication/269699424_Language_and_Creativity

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Challenges and Opportunities, The concept of Hybrid Language

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https://shodhganga.inflibnet.ac.in/bitstream/10603/133453/8/08_chapter2.pdf

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Indian Languages in Advertising

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https://pdfs.semanticscholar.org/39d6/d01f19f54088b8476054984c57b26728f1b0.pdf

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Linguistics and Semiotics Aspects

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https://www.youtube.com/watch?v=_s4TcNTo9og

https://www.youtube.com/watch?v=2luyVTFCHOs

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The Usage of Advertising Language- How it is different from other Languages

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https://media.neliti.com/media/publications/169682-EN-the-role-of-language-in-advertisement.pdf

 

Case Studies

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http://fs.libarts.psu.ac.th/research/conference/proceedings-7/1/1.12-Online%20Language%20of%20Persuasion%20A%20Case%20Study%20.pdf

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Defining Campaign Planning

 

https://www.youtube.com/watch?v=KkdzUemmuTs

 

Overview of Campaign Planning: Situation Analysis

 

https://www.youtube.com/watch?v=3wLHEP2L-X4

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Advertising Objectives, Budget, Media Types and Vehicles, Creation and Production of Message, Measurement of results

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https://www.youtube.com/watch?v=CzDCsetWfwQ

https://www.nsvrc.org/sites/default/files/2018-02/campaignguide2018_508.pdf

https://www.americanexpress.com/content/dam/amex/uk/staticassets/merchant/pdf/support-and-services/uk_marketing_guide.pdf

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Creative Industry and Entrepreneurship

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https://cyberleninka.org/article/n/273807.pdf