​

Concept,Nature,Definations, History

​

 https://www.youtube.com/watch?v=TWgXBEMt3-A

https://www.youtube.com/watch?v=FU4RJIqCDK4

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Role, Objectives, Functions, and Significance

​

https://www.youtube.com/watch?v=gCeo8MX9mRI

https://www.youtube.com/watch?v=PNi6qNrMSTY

​

Types of Advertising

​

https://www.youtube.com/watch?v=pV4BoXAQJO0

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Factors determining advertising and classification of advertising, Advertising appeals

​

https://www.youtube.com/watch?v=SlIzmiUO5W4

https://www.youtube.com/watch?v=ME44ukDHl9s

https://www.youtube.com/watch?v=vpwYsGUWIT8&t=364s

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Types of advertising and classification of  advertising

​

https://www.youtube.com/watch?v=TmCfgLDWvi8

https://www.youtube.com/watch?v=8v9TmYrg8YU

​

Advertising Theories and models: AIDA Model, DAGMAR Model, Maslow’s Hierarchy Model

​

https://www.youtube.com/watch?v=wqo0fHQZsjo

https://www.youtube.com/watch?v=_ZnsQJKBw5M

https://www.youtube.com/watch?v=O-4ithG_07Q

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Communication Theories applied to advertising

​

https://www.youtube.com/watch?v=OlgYv2Gmrsw&list=PLu2abA5ktkXq4F2VN8FaZu2qLzCzvlMOZ

https://www.youtube.com/watch?v=csGHExeP3uA&t=12s

 

Evolution Of Ad Agency: Various stages and Current Status

​

https://www.youtube.com/watch?v=hiPglFqTyR4

https://www.youtube.com/watch?v=gFG341zrue8

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Various Functional Departments and scope of work

​

https://www.youtube.com/watch?v=9b1QFyFrYY4

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Account Planning, account servicing,creative-copy, and art media, production, billing, and HR

​

https://www.youtube.com/watch?v=Yt-6I6jq1IA

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Ad Agency:Stucture,types,depatments,remuneration,pitching,client-agency relationship

​

https://www.youtube.com/watch?v=pZv_wbLS2zk

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Revenue and Commission systems

​

https://www.youtube.com/watch?v=PNi6qNrMSTY

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Introduction to account management

​

https://www.youtube.com/watch?v=om0mW6vFwvs

https://www.youtube.com/watch?v=VNmoEhybV0Q

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Agency Operation

​

https://www.youtube.com/watch?v=y1srBfuooE8&t=86s

https://www.youtube.com/watch?v=xnDt4e9jTAQ

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Client related Issues and Process

​

https://www.youtube.com/watch?v=9jX3X0IBXXA

 

Advertising and Gender Issues

​

https://www.youtube.com/watch?v=SlIzmiUO5W4

https://www.youtube.com/watch?v=bxK2neL6pr4

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Ethical Issues In Advertising

​

https://www.youtube.com/watch?v=pZv_wbLS2zk

https://www.youtube.com/watch?v=j9AEtFdb1_4

​

Laws in advertising

​

https://www.youtube.com/watch?v=PezZCHyQEjc

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Laws relating to Indecent portrayal of women

​

https://www.youtube.com/watch?v=bxK2neL6pr4

https://www.youtube.com/watch?v=TGE1G4fATGQ

​

Advertising statutory body

​

https://www.youtube.com/watch?v=PezZCHyQEjc

​

Analysis of gender issues in professional codes of ethics of ASCI, AAAI at BCCI and BARC

​

https://www.youtube.com/watch?v=PezZCHyQEjc

 

Introduction to strategic management and client servicing

​

https://www.youtube.com/watch?v=26Sj7JspMjE

https://www.youtube.com/watch?v=m4O9JweJg-A

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Role and relevance of strategy in advertising

​

https://medium.com/inkbot-design/marketing-and-advertising-strategies-45242269f5ee

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The evolution of branding in today’s world

​

https://www.brandingstrategyinsider.com/the-evolution-of-branding/

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Understanding Brand Management

​

https://www.youtube.com/watch?v=UcDnoLdq4qI

http://mediamatrix.co.in/services/brand-management/

​

Various theories and models in brand management

​

http://professional-paper-writing-service.blogspot.com/2013/05/three-brand-management-theories.html

https://www.youtube.com/watch?v=uJtU2fO-eOI

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Brand Prism, Perceptual Mapping

​

https://www.youtube.com/watch?v=kPhKJvSksjc

https://www.youtube.com/watch?v=eag24D3Adi0

​

Brand Purchasing under dissonance reduction, brand name spectrum

​

http://www.armi-marketing.com/library/Brand.pdf

https://www.jagsheth.com/consumer-behavior/influence-of-brand-preference-on-post-decision-dissonance/

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Brand Positioning

​

https://www.youtube.com/watch?v=UcDnoLdq4qI

​

Brand Matrix and media matrix

​

https://tonicpr.com.au/pr-jargon-deconstructed/

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Product Research

​

https://www.yourarticlelibrary.com/marketing/marketing-research/product-research-an-application-of-marketing-research/29975

https://www.pmrmarketexperts.com/en/product-research/

​

Brand Autonomy

​

https://www.nielsen.com/us/en/news-center/2018/marketers-embrace-brand-autonomy-millennium-alliance/

https://brandautonomy.com/

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Image, Brand Extensions

​

https://www.youtube.com/watch?v=kLsqFJhPgfA

https://www.youtube.com/watch?v=oiNDHI9Cjt4

​

Brand Architecture

​

https://www.youtube.com/watch?v=3wSxFOd27mU

https://www.youtube.com/watch?v=NV46l9PnE_I

​

How IMC helps to build brands

​

https://www.youtube.com/watch?v=iOFlrrr6YPY

​

Brand Audit

​

https://www.youtube.com/watch?v=kmmYQETwVMc

​

The making of Indian and global brands

​

https://www.forbesindia.com/blog/public-good/making-global-brands-in-india/

https://www.researchgate.net/publication/256035972_Marketing_of_Global_Brands_in_Indian_Markets

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FLIRT MODEL

​

https://www.researchgate.net/publication/322550031_Brand_infidelity_When_Flirting_with_the_Competition_Strengthens_Brand_Relationships

​

What is Global Brand? How can Indian Brand Become Global?

​

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/how-indian-companies-are-making-a-mark-in-the-global-arena/70661375

https://www.entrepreneur.com/article/276345

https://assets.kpmg/content/dam/kpmg/in/pdf/2018/07/Opportunities-Indian-brands-global-markets.pdf